New Course
Course Curriculum
- Define target audience segments and buyer personas
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- Set governance, roles, and collaboration workflows
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- Craft a compelling digital value proposition and messaging
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- Map the customer journey and conversion touchpoints
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- Select and prioritize digital channels for your goals
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- Allocate budget and resources across channels
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- Build a 90-day campaign roadmap and milestones
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- Establish brand voice, content themes, and creative guidelines
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- Audit and optimize page titles and meta descriptions
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- Structure headings and on-page content for clarity and relevance
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- Map keywords to pages and create tactical content briefs
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- Optimize images, video, and media for SEO performance
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- Implement schema markup for rich snippets and enhanced SERPs
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- Fix crawlability: configure robots.txt and XML sitemaps
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- Resolve indexability and canonicalization issues
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- Improve site speed and technical performance
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- Enhance mobile usability and responsive SEO practices
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- Build an internal linking strategy to distribute authority
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- Implement hreflang and internationalization tags
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- Create topic clusters and pillar pages for content depth
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- Define measurable campaign KPIs and choose attribution models
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- Configure tracking with tag managers and event-based measurement
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- Build automated performance dashboards and reporting pipelines
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- Segment users and analyze cohort behavior for actionable insights
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- Design and run A/B tests to improve conversion rates
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- Optimize bids and budgets using performance metrics and rules
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- Prioritize and scale channels with LTV, CAC, and ROI analysis
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Instructor
Cogniroot
Course Instructor
