New Course
Course Curriculum
- Define measurable digital marketing objectives
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- Map customer journeys by persona and touchpoint
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- Segment audiences and prioritize target cohorts
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- Select and justify high-impact digital channels
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- Allocate budget across channels and campaigns
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- Create a channel-specific content strategy
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- Build an integrated campaign timeline and roadmap
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- Draft creative briefs and messaging frameworks
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- Set KPIs and design a measurement plan
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- Implement tracking, tags, and analytics setup
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- Run A/B tests and optimize conversion funnels
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- Establish governance, roles, and execution workflows
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Instructor
Cogniroot
Course Instructor
